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Mantle Branding Blog
Branding Made Easy Series 1:6
Branding Made Easy Series 1:6
Whether you’re embarking on a new venture or repositioning your existing business, understanding this process is essential for success.
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Author: Michael K. Bigos
Author: Michael K. Bigos
Branding Made Easy Series 2:6
Branding Made Easy Series 2:6
Brand discovery is the cornerstone of an effective branding process. It’s the phase where you define the foundation of your business’s identity—who you are, what you stand for, and how you connect with your audience.
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Author: Michael K. Bigos
Author: Michael K. Bigos
Branding Made Easy Series 3:6
Branding Made Easy Series 3:6
Without a clear and strategic approach, even the most innovative businesses can struggle to gain traction, attract their ideal audience, or sustain long-term growth. In this blog, we’ll explore why brand strategy is essential, highlight real-world case studies, and provide actionable steps to help new businesses implement key aspects of brand strategy.
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Author: Michael K. Bigos
Author: Michael K. Bigos
Branding Made Easy Series 4:6
Branding Made Easy Series 4:6
Customer Experience (CX) plays a pivotal role in business success. As brands strive to provide seamless interactions across multiple touchpoints, usability testing emerges as a fundamental practice in ensuring a frictionless user journey. This blog explores the significance of usability testing, drawing from my experiences strategizing around Omni-CX and implementation across varied touchpoints.
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Author: Michael K. Bigos
Author: Michael K. Bigos
Branding Made Easy Series 5:6
Branding Made Easy Series 5:6
Branding can seem overwhelming for startups, small businesses, and non-profits that have never undergone a full brand identity engagement. This installment demystifies the process, covering essential steps like market positioning, brand discovery, strategic messaging, identity design, and ongoing refinement.
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Author: Michael K. Bigos
Author: Michael K. Bigos
Branding Made Easy Series 6:6
Branding Made Easy Series 6:6
This final volume is both a culmination and a cautionary tale. It brings together the most important lessons from Volumes 1 through 5 and presents the top five branding mistakes businesses make when they skip strategic branding and embark o a DYI brand-journey.
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Author: Michael K. Bigos
Author: Michael K. Bigos
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