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COMING SOON!
Bootcamp-style workshop designed to help you position your brand, attract the right clients and grow your business.
Stop Guessing. Start Growing.
Stop Guessing. Start Growing.
Get the brand clarity you need to launch or scale in just one day!
Get the brand clarity you need to launch or scale in just one day!
Most startups and small businesses fall into the trap of launching themselves into the marketplace without a clear position or messaging strategy. DIY marketing and scattered messaging often lead to wasted time, money, and missed opportunities.
This one-day workshop is here to change that.
This one-day workshop is here to change that.
Common Pain Points
Common Pain Points
for Small Businesses
for Small Businesses
Lack of Differentiation in a Crowded Market
Lack of Differentiation in a Crowded Market
Customers can't see what makes the business unique, resulting in missed opportunities and a weaker foothold in the market.
Confused Messaging that Repels Customers
Confused Messaging that Repels Customers
Potential customers lose trust and interest, perceiving the brand as unprofessional or unreliable.
Disconnected Visual Identity
Disconnected Visual Identity
The lack of cohesive branding leaves customers confused, diminishing trust and making the business appear unpolished or forgettable.
Ineffective Customer Engagement and Retention
Ineffective Customer Engagement and Retention
Customers are less likely to connect emotionally with the brand, resulting in poor word-of-mouth marketing and low repeat business.
Ditch the guesswork. Show up and build a brand that truly connects with your customer, fosters loyalty and growth.
A Proven
5 Step Process
to Catapult Your Business Forward
A Proven
5 Step Process
to Catapult Your Business Forward
Discovery Strategy | Positioning | Messaging | Attributes | Identity | Creative Services | Marketing Spend
01
01
Discovering Your 'Why'
Discovering Your 'Why'
Every brand starts with understanding. Learn how to:
Identify what makes your business unique.
Identify and understand your audience’s needs and pain points.
Define your core purpose, cause or belief - your true vision.
02
02
Messaging & Positioning
Messaging & Positioning
Words are powerful—make them work for you. Discover how to:
Craft a brand message that resonates with your audience.
Position your brand effectively in the market and the mind of your customer.
Communicate your value in a way that’s easy to understand and respond to.
03
03
Attributes, Features & Benefits
Attributes, Features & Benefits
Know the difference between what you offer and why it matters. You’ll learn how to:
Highlight the unique attributes of your product or service.
Transform features into benefits that solve customer problems.
Align your offerings with customer desires.
04
04
Brand Story
Brand Story
Storytelling is the heart of connection. Learn to:
Share your brand’s journey in a way that inspires trust and loyalty.
Use stories to differentiate your brand from competitors.
Make your customers the heroes of your story.
05
05
The 'One Liner'
The 'One Liner'
A "holy grail" within positioning your business. Cut through the noise with a succinct, impactful one-liner that encapsulates your brand’s value. By the end of this session, you’ll have a ready-to-use statement that speaks directly to your audience.
Bonus
Design Essentials
Bonus
Design Essentials
This section is designed to help you identify 'good design' when collaborating with professional services, and how to effectively apply 'good' design practices to your own creative when tackling your marketing and advertising projects.
This section is designed to help you identify 'good design' when collaborating with professional services, and how to effectively apply 'good' design practices to your own creative when tackling your marketing and advertising projects.
Great design is the visual embodiment of your brand. In this bonus session, we’ll cover:
Key design practices and elements to look for when working with freelancers or agencies.
How to evaluate various designs for consistency and professionalism.
Empowering insights for ensuring your visual identity aligns with your brand story and message at all times.
Ensuring your online content is both designed and performing for your business goals and milestones.
This Workshop is a
This Workshop is a
Clear Differentiator
Clear Differentiator
BACKED BY PROVEN EXPERIENCE
BACKED BY PROVEN EXPERIENCE
Michael Bigos, a seasoned branding professional, has helped dozens of entrepreneurs and businesses achieve clarity and alignment in their branding. Whether you’re launching a new venture or seeking to deepen connections with your customers, his "F.O.C.I.S." approach guides you to more clarity and valuable insights into your ethos - with the ability to effectively communicate and attract customers authentically.
Discover your brand’s core purpose and unique values.
___________
Curate a messaging strategy that resonates with your business and audience.
___________
Establish a strong foundation for your visual identity and marketing efforts.
Borrow Our
Experience!
Borrow Our
Experience!
Over two decades in the industry, plus tried and true processes, methods, and mindset tips.
MEET MIKE ---------------------
I believe in guiding businesses owners to verbal + visual clarity so you can get noticed in the marketplace and grow.
Michael Bigos is a recognized Adobe Community Advisor, bringing his expertise in brand strategy, customer experience, and digital design to a global network of creatives and businesses. With over 20 years of experience, he has helped brands craft compelling identities, streamline customer journeys, and leverage digital design to create lasting connections. His advisory role with Adobe reflects his commitment to innovation, clarity, and impactful storytelling in the ever-evolving landscape of branding and design.
- Mike Bigos, Mantle Branding Owner BIO >>
" This Workshop guided us and helped us re-focus with tools, fresh insights, and a clear path for our brand that refocussed our services to our customer and our internal team. "
- Daryl, Spathe Systems
Who Should Attend?
Who Should Attend?
This workshop is perfect for:
Startups aiming to build a strong foundation for their brand.
Small businesses ready to elevate their positioning and expand their reach.
Thriving entrepreneurs looking to clarify their messaging and attract more customers or generally scale their business.
Non-profits seeking to communicate their mission and just-cause effectively to donors and supporters.
You’ll Leave With:
You’ll Leave With:
Real, actionable nuggets you can build on.
A clear understanding of your brand’s identity and purpose.
Messaging & Positioning tools that align with your goals and resonate with your audience.
Insights into effective identity design that elevates your brand and aligns your marketing spend.
Confidence to invest wisely in marketing and design efforts when working with creative professionals or DIY-ing.
Attendee Testimonials
Attendee Testimonials
" The workshop made us take a critical look at our company's brand and how important it is to make adjustments in order for us to scale as we'd planned. "
- Attendee
" I especially liked how Mike was able to help me break it down - 10-5-3 was hard but was needed to make sure I had the right words to express my business's attributes. "
- Attendee
" I can't think of anything that I dislike about the workshop. It is hard to pause and take time to look at gaps within your business but it's worth it. "
- Attendee
Seize the chance to create an authentic, unforgettable brand—don’t wait, let’s build it together!
Seize the chance to create an authentic, unforgettable brand—don’t wait, let’s build it together!
Spaces are limited to ensure a personalized experience for each participant.
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