Box Matrix - Case Study
Photo Credits - Chadd Marr

"You're Welcome."

BoxMatrix® is an innovative training system focused on helping athletes and fitness enthusiasts elevate their performance. Through its comprehensive Training Insights section, BoxMatrix empowers users with actionable advice, tools, and tips to train smarter and recover faster. The brand represents a fusion of cutting-edge athletic performance and smart, strategic training solutions, requiring an identity system that reflects its bold mission.

Practice

Brand Awareness
Customer Engagement
Sales & Retention

Industry

Athletic Training & Professional Services

Services

Brand Identity Design

Digital Design

Print Design

Product Design

Challenge

BoxMatrix.com needed a cohesive identity system that resonated with both seasoned athletes and fitness beginners. It had to visually and verbally communicate its commitment to empowering performance while seamlessly integrating across its digital platform, apparel, and equipment. The challenge was to design an identity that conveyed strength, precision, and innovation while maintaining accessibility.

Solution

Mantle Branding developed a powerful and versatile identity system that embodies the core values of BoxMatrix®

Apparel & Equipment Branding:

We extended the identity system to BoxMatrix’s apparel and equipment line, incorporating sleek, minimalist designs that appeal to athletes while enhancing brand visibility during training and competitions.

Results

The cohesive identity system elevated BoxMatrix.com’s presence in the competitive fitness market. With a bold and versatile brand image, the company has successfully captured the attention of its target audience, reinforcing its mission to empower smarter training and faster recovery. The brand’s unified look across the website, apparel, and equipment has fostered trust, recognition, and loyalty among its growing community of athletes.

Key Takeaway

By combining strategic design with an understanding of BoxMatrix’s values, Mantle Branding delivered an identity system that empowers the brand to stand out and thrive in a performance-driven market.