Nike Elite 100 Case Study

In 2023, Mantle Branding partnered with Javar Godfrey, founder of Yana Emotional Health, to support his collaboration with the prestigious Nike Elite 100 Youth Basketball Camps in St. Louis, MO. Tasked with creating a cohesive suite of branded materials, we designed and produced emotional health slide decks, interactive documents, and event displays tailored for the camp’s youth athletes. These resources played a pivotal role in helping young men gain a deeper understanding of their emotions, identify triggers, and develop effective coping tools and outlets.

The branded media was instrumental in the camp's success, seamlessly integrating emotional health education into the high-performance basketball environment. By equipping athletes with self-awareness and mental resilience, the materials not only fostered personal growth but also provided them with a competitive edge both on and off the court. This collaboration underscored the powerful connection between emotional health and athletic performance, leaving a lasting impact on the participants.

Brand Strategy

Brand Identity Design

Digital Design

Print Design

Desktop Publishing

Environmental Design